Subtraction is sexy.

Hi Love, you may be wondering what articles of clothing I’m going to ask you to remove…. alas, no. I’m not talking about a strip-tease.

(At least not today.)

The kind of subtraction I’m talking about has to do with intense, sweaty and heart-pounding … focus.

“Creativity is subtraction.” –Austin Kleon

As a coach, I see so many of my high-achieving, prolifically creative clients fill up their schedules and to-do lists to the brim with projects and tasks. It feels oh-so-right and exciting, until that moment when they realize they’ve been killing themselves over mostly non-essential tasks that have not moved the needle for their business.

I’ve learned to let them make their big lists–because I don’t want to dampen their big thinking and grand ideas. Rather, I slip on a cloak of fragrant red roses (with nothing on underneath) and step into the role of Aphrodite, the Initiatrix. (Read my article, “The truth about Venus & why she is going to kick your ass” to learn more.)

You may not know this Aphrodite … she’s not the one that gets talked about a whole lot. This is the Aphrodite we encounter…